Download PDF by Maurice O'Sullivan: A Handbook for Sensory and Consumer-Driven New Product

By Maurice O'Sullivan

ISBN-10: 0081003528

ISBN-13: 9780081003527

A instruction manual for Sensory and client pushed New Product Development explores conventional and good tested sensory tools (difference, descriptive and affective) in addition to taking a unique method of product improvement and using new equipment and up to date strategies. This e-book investigates using those confirmed and new sensory equipment, really hedonic equipment coupled with descriptive tools (traditional and rapid), via multivariate facts analytical interfaces within the strategy of optimizing foodstuff and beverage items successfully in a strategically outlined manner.

The first a part of the ebook covers the sensory equipment that are utilized by sensory scientists and product builders, together with verified and new and leading edge equipment. the second one part investigates the product improvement procedure and the way the appliance of sensory research, instrumental tools and multivariate info research can enhance new product improvement, together with packaging optimization and shelf lifestyles. the ultimate part defines the $64000 sensory standards and modalities of alternative nutrition and beverage items together with Dairy, Meat, Confectionary, Bakery, and Beverage (alcoholic and non-alcoholic), and offers case experiences indicating how the tools defined within the first sections were effectively and innovatively utilized to those diverse meals and beverages.

The ebook is written to be of price to new product improvement researchers operating in huge firms, SMEs (micro, small or medium-sized organizations) in addition to being obtainable to the beginner initiating their very own enterprise. The cutting edge applied sciences and strategies defined are more cost-effective than a few extra conventional practices and objective to be fast and powerful in helping items to market.

Sensory checking out is necessary for brand spanking new product development/optimization, factor substitution and devising applicable packaging and shelf lifestyles in addition to evaluating meals or drinks to competitor’s items.

  • Presents novel and potent sensory-based equipment for brand new product development―two similar fields which are usually lined separately
  • Provides available, worthy counsel to the hot product developer operating in a wide multi-national foodstuff corporation in addition to rookies beginning a brand new business
  • Offers case experiences that offer examples of ways those tools were utilized to actual product improvement by way of practitioners in a variety of organizations
  • Investigates how the appliance of sensory research can enhance new product improvement together with packaging optimization

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Extra resources for A Handbook for Sensory and Consumer-Driven New Product Development: Innovative Technologies for the Food and Beverage Industry

Example text

These include methods such as ‘napping’ or ‘preference mapping’, ‘flash profiling’, ‘ranking descriptive analysis (RDA)’, ‘ultraflash profiling’ and ‘check all that apply’ methods. To a certain extent, these new novel methods have narrowed the divide between the rigid rules of classic descriptive profiling and the emotional responses involved with affective sensory methods. Over the years, I have met NPD consultants and academic professors who have enthusiastically taught product development-related subjects without ever having worked a day in a factory, or R&D team within industry.

They are then asked which of the products is the closest to the control. They are not asked about any specific attribute differences. Again, this test is not a very statistically powerful test as the probability of an assessor guessing the correct answer is 50%. For this reason, large assessor groups (n > 32) (Ennis and Jesionka, 2011) need to be used to increase confidence in the data. When undertaking the test the sample order should be randomised. The duo-trio test also is used to detect differences in samples for quality control purposes and also used in the screening of panellists for descriptive panels.

X. 8 PART j I Sensory Methods TRIANGULAR TEST WITH SCORING Name: Samples:_____________ Date:____________ Instruction: 1. Taste these samples and determine if there is any notable difference between them. 2. Score and comment on findings/observations. 3. If ‘no difference’ is detected, please tick the appropriate box, and record a score and comment for all three. Symbol Score Odd sample Comment _________________ ________________ Paired sample _________________ ________________ No difference _________________ ________________ SCORING SCALE 10 = Perfect.

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A Handbook for Sensory and Consumer-Driven New Product Development: Innovative Technologies for the Food and Beverage Industry by Maurice O'Sullivan


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