Read e-book online Alien Technology: Coping with Modern Mysteries PDF

By Ananda Mitra

ISBN-10: 8132104668

ISBN-13: 9788132104667

This booklet explores the implications of technological alienation on participants and groups within the smooth time. This ebook explores complicated applied sciences, provides methods of determining the degrees of alienation and indicates treatments for overcoming the alienation and turning into higher and empowered clients of know-how. The e-book bargains alienation scales in questionnaires on the finish of each bankruptcy facing expertise alienation which might serve very convenient for the readers. Replete with examples and written in lucid language, its funny, tongue-in-cheek kind will interact the reader.

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The iPod was particularly successful in marketing itself with an advertising budget in millions of dollars where the potential user was sold the idea of the new tool which promised to do the old task of playing personal portable music better. The success of the iPod is a good example of the way in which the alienation related to a specific tool can be significantly reduced if there is sufficient information about the tool as the tool is introduced. The idea of marketing is also intimately related to education.

13 This comment demonstrates how well the product was able to “place” itself in relation to other tools that did the same task. The alienation that could be produced by the introduction of the new tool was overcome by carefully marketing the product. The iPod was particularly successful in marketing itself with an advertising budget in millions of dollars where the potential user was sold the idea of the new tool which promised to do the old task of playing personal portable music better. The success of the iPod is a good example of the way in which the alienation related to a specific tool can be significantly reduced if there is sufficient information about the tool as the tool is introduced.

In the period of 1995 and 1998, the Internet saw phenomenal growth and the Windows 95 system was already obsolete in some ways by 1998 since it did not offer robust tools for exploring the vast and emerging world of the Internet. Thus, the company introduced a new version of Windows in 1998 and labeled it Windows 98. ” This was a reference to the power of the Internet that would be harnessed by the Windows 98 operating system. While Microsoft was embarking on an elaborate marketing campaign to promote Windows 98, in the opinion of the industry reviewers, however, the Windows 98 was not considered to be a vast change as the advertising would have had you believe.

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Alien Technology: Coping with Modern Mysteries by Ananda Mitra


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