New PDF release: And the Winner Is...: Using Awards Programs to Promote Your

By John Leverence

ISBN-10: 0585034680

ISBN-13: 9780585034683

ISBN-10: 1563431475

ISBN-13: 9781563431470

A realistic, step by step consultant to making and enforcing awards programs--both new and existing--and tips to reap the benefits of optimistic effects.

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Additional info for And the Winner Is...: Using Awards Programs to Promote Your Company and Encourage Your Employees

Example text

Clean, Yul Brynner, Most Kissable and Solar Dome. · The awards given by the Olfactory Research Fund, a nonprofit organization devoted to "establishing the positive influence of fragrance on human behavior," according to The New Yorker. , dragged a skid in competition) the most times with a single vehicle. " With a nod to Marlon Brando, participants may wear torn T-shirts. · The Washington Post's Style Invitational, in which readers were asked to create Martha Stewart's December/January calendar.

Its line of Entrepreneur of the Year awards includes trophies for national and regional winners, plaques for finalists and judges, business card holders and book ends for judges' assistants, and gold-colored paperweights in the shape of the program's logo for all the nominees. What they all have in common is that they are more than just a pat on the back for a job well done. While some business people worry that giving out too many awards within the company dilutes their value, management experts Thomas Peters and Robert Waterman Jr.

What Awards Can Do for Your Business A group of Emmys clearly did wonders for an ailing TV show. But what if you aren't in the entertainment industry? How can awards help your business? Actually, they can help in three ways: 1) By entering an awards competition, you can publicize your business, get recognition for your company's achievements and benchmark your company in comparison with others in your industry or the world at large. 2) By creating your own awards competition, you can recognize your suppliers or other businessesas a way of improving your company's working relationships and possibly even publicizing your company.

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And the Winner Is...: Using Awards Programs to Promote Your Company and Encourage Your Employees by John Leverence

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