By William Knoedelseder
The engrossing, usually scandalous saga of 1 of the wealthiest, longest-lasting, and so much colourful kin dynasties within the historical past of yank commerce—a cautionary story approximately prosperity, profligacy, hubris, and the advantages and darkish effects of good fortune.
From numerous bar indicators, stadium scoreboards, journal advertisements, television ads, and roadside billboards, the identify Budweiser has been burned into the yank attention because the "King of Beers." Over a span of greater than a century, the corporate at the back of it, Anheuser-Busch, has attained mythical prestige. A jewel of the yank business Revolution, within the fingers of its founders—the occasionally reckless and continuously boisterous Busch family members of St. Louis, Missouri—it grew into probably the most fearsome advertising machines nowa days. In Bitter Brew, significantly acclaimed journalist Knoedelseder paints a desirable portrait of tremendous wealth and tool followed through a barrelful of scandal, heartbreak, tragedy, and premature dying.
This engrossing, brilliant narrative captures the Busch saga via 5 generations. whilst, it weaves a broader tale of yankee growth and decline during the last one hundred fifty years. It's a cautionary story of prosperity, hubris, and loss.
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Additional resources for Bitter Brew: The Rise and Fall of Anheuser-Busch and America's Kings of Beer
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Bitter Brew: The Rise and Fall of Anheuser-Busch and America's Kings of Beer by William Knoedelseder