By Sharon Boden
During this attention-grabbing learn, Boden considers the altering social and cultural value of the marriage in Britain. The e-book focuses upon a few concerns together with the commercialization of the development, the dynamics of hetero partnerships, and the impact of romance. the hot advertisement marriage ceremony is extra explored with regards to broader socio-structural differences and the modernization of marriage legislations. This booklet attracts upon the reports of marrying in addition to media facts.
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Extra info for Consumerism, Romance and the Wedding Experience
I then offer a critical appraisal of the Romantic ethic thesis, recalling and drawing together existing critiques and developing new arguments. This discussion problematizes Campbell’s assertion that the rationally controlled (de)control of emotion when consuming is ever fully autonomous. Instead, I point to external factors which mediate the consumption experience. The last section of this chapter narrows in focus to explore a single point of critique – Campbell’s partial view of romance and romantic emotion in his considerations of Romanticism, consumption and interpersonal relationships.
Throughout the text, consumption is emphasized as a creative, hedonistic activity in which imagination and emotions play pivotal roles. Whilst Campbell’s work has been well received in the sphere of consumption studies, recent developments in related areas such as the sociology of emotion and embodiment (Barbarlet, 1998; Lupton, 1998; Williams and Bendelow, 1998; Williams, 2001) demand a critical review of the Romantic Ethic’s legacies. This chapter therefore seeks to problematize Campbell’s view of consumption, emotions and Romanticism alike.
As a context setting exercise, I begin by highlighting the scale and scope of commercial weddings in an international context. Two types of British media – the coverage of celebrity and unconventional weddings in the popular presses and a selection of bridal magazines – are then analysed further to discuss the contemporary emphasis upon the wedding as a spectacular, within-reach consumer fantasy. In doing so, I deconstruct the recently formed consumer identity of what I term the ‘superbride’ – a heroic consumer identity constructed by bridal magazines and promoted as an ‘ideal’ model for ordinary brides to emulate – to reveal two underpinning aspects of her personality: the rational ‘project manager’ existing alongside the emotional ‘childish fantasizer’.
Consumerism, Romance and the Wedding Experience by Sharon Boden