Get Demand and Supply Integration: The Key to World-Class Demand PDF

By Mark A. Moon

ISBN-10: 0133088014

ISBN-13: 9780133088014

Offer chain execs: grasp pioneering concepts for integrating call for and provide, and create call for forecasts which are way more actual and invaluable! In Demand and provide Integration, Dr. Mark Moon provides the explicit layout features of a world-class call for forecasting administration strategy, displaying how one can successfully combine call for forecasting inside of a finished call for and provide Integration (DSI) technique. Writing for offer chain pros in any company, executive business enterprise, or army procurement association, Moon explains what DSI is, the way it differs from techniques corresponding to SandOP, and the way to acknowledge the indicators of disasters to sufficiently combine call for and provide. He outlines the major features of profitable DSI implementations, exhibits the right way to method call for Forecasting as a administration strategy, and publications you thru figuring out, opting for, and utilising the easiest to be had qualitative and quantitative forecasting ideas. you are going to easy methods to completely mirror marketplace intelligence on your forecasts; degree your forecasting functionality; enforce cutting-edge call for forecasting structures; deal with call for reports, and lots more and plenty extra. For large audiences of provide chain, logistics, and operations administration pros in any respect degrees, from analyst and supervisor to Director, vice chairman, and leader provide Chain Officer; and for researchers and graduate scholars within the box.

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Additional resources for Demand and Supply Integration: The Key to World-Class Demand Forecasting

Sample text

Dave Pocklington from Amway. Dave and his team helped us to understand that forecasting can be more than a tactical function, but rather, can be a corporate function that contributes to the strategic decision-making of the firm. In 16 years, I’ve still not seen a company that does it better than Amway. Dave and his team from Amway felt so strongly about what we’ve done in forecasting that they endowed a scholarship at the University of Tennessee that is awarded each year to an undergraduate student who is interested in forecasting and demand planning.

Well, it depends. The right people with the right information need to gather to consider the alternatives—again, DSI. So far we have covered the inputs to the DSI process. An unconstrained forecast of actual demand is matched up against the forecasted capacity to deliver products or services. Within the Demand/Supply Integration process, meetings occur where decisions are made about how to bring demand and supply into balance, both in a tactical, short-term context and in a strategic, long-term context.

He has published in the Journal of the Academy of Marketing Science, International Journal of Forecasting, Supply Chain Management Review, Foresight, Journal of Personal Selling and Sales Management, Journal of Business Forecasting, Journal of Marketing Education, Marketing Education Review, Business Horizons, Industrial Marketing Management, Journal of Marketing Theory and Practice, and several national conference proceedings. Dr. Moon is also the author, along with Dr. John T. (Tom) Mentzer of Sales Forecasting Management: A Demand Management Approach.

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Demand and Supply Integration: The Key to World-Class Demand Forecasting by Mark A. Moon


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