By Yvon Prehn
So much church buildings usually are not as powerful as they can be of their advertising ministry simply because published communications usually are not obvious as very important and crucial instruments in church progress. frequently, church guides essentially include getting the bulletin and e-newsletter accomplished, plus no matter what flyers humans desire for early life team conferences or the church potluck. This publication provides an easy how-to clarification of ways to enforce a church advertising plan. utilizing church development paradigms mixed with confirmed advertising and marketing suggestions and particular booklet recommendations, this publication indicates pastors, church leaders, and management employees easy methods to produce courses that would develop their church buildings and alter the lives of individuals in congregations. This booklet assists pastors and different church leaders deliberately circulation humans from one level of church development to the following.
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Extra info for Ministry Marketing Made Easy: A Practical Guide To Marketing Your Church Message
Parts of Your Audience Are Postmodern I intentionally emphasize the word “parts” because the audience for Ministry Marketing is diverse: some are postmodern, and some are not. Moderns liked to draw up lists of principles for which they were willing to die. 25 —Leonard Sweet, Soul Salsa The term postmodern is used a lot these days in theological and outreach discussions, but many people (including many church leaders) have a hard time figuring out what it means. That's okay, because you don't need to understand all that the term encompasses to be aware of its effect on Ministry Marketing.
For example, instead of writing “Important Event at Church Tonight,” summarize the exact details. ” Theology does not occur within a vacuum—the changing times Bob Dylan sang about have swept through theology as well, breaking down the traditional lines and categories changing the way theology is done . . 17 —Craig Detweiler and Barry Taylor Your Audience Lives in a Post-Christian Culture Many of us no longer live in a Christian nation—that's the world we all live in no matter what our belief system may be.
Or advertise your church's web site (not the regular church site, but one designed by and for postmodern explorers of spirituality). • Go fishing. That's not a postmodern term, but initiate a direct mail marketing campaign to all the names of people in your county who have gotten divorced. This information is in the public record and can be found with a little research. Send a low-key, nonthreatening invitation to the people on this list, inviting them to an event at your church for singles. Keep sending invitations for months, even if you don't get a response.
Ministry Marketing Made Easy: A Practical Guide To Marketing Your Church Message by Yvon Prehn