OCR Business Studies for AS by Ian Marcouse, Malcolm Surridge, Nigel Watson PDF

By Ian Marcouse, Malcolm Surridge, Nigel Watson

ISBN-10: 0340958634

ISBN-13: 9780340958636

This third version of the bestselling publication edited by means of Ian Marcous? is filled with positive aspects designed to reinforce students' analytical abilities and revision techniques.

- up to date in complete color, with extra illustrations to enhance students' study
- Case reviews to make sure scholars can positioned their wisdom into context
- contains an interactive CD-ROM with additional actions and lines to increase studying

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However there are Business ownership 39 royalties to be paid, less independence than a sole trader and the risk that the franchise may not be renewed. The franchiser is able to expand without investing large amounts of capital and this often results in large injections of cash into the business. The disadvantage is the loss of some control over how the brand is being sold, which could impact on the image of the company. Cooperatives These can be worker-owned, such as John Lewis/ Waitrose, or customer owned, such as the retail Coop.

The starting point is to discover the marketing fundamentals: how big is the market you are thinking about (market size), what is its future potential and what are the market shares of the existing companies and brands? Market size means the value of the sales made annually by all the firms within a market. For example, in 2007 the UK yoghurt market was worth £1350 million. Market potential can be measured by the annual rate of growth. In the case of yoghurt, this has been at a rate of 4% per year, by value.

Business ownership 37 High-grade application One Water In 2003, Duncan Goose quit his job and founded One Water. He wanted to finance water projects in Africa from profits made selling bottled water in Britain. The particular water project was ‘Playpumps’: children’s roundabouts plumbed in to freshly dug water wells. As the kids play, each rotation of the roundabout brings up a litre of fresh, clean water. Duncan thought of forming a charity, but soon realised that the regulations governing charities force them to be inefficient.

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OCR Business Studies for AS by Ian Marcouse, Malcolm Surridge, Nigel Watson


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