Download PDF by Kieran Comerford: R&D and Licensing. Building Value Through Intellectual

By Kieran Comerford

ISBN-10: 1843342367

ISBN-13: 9781843342366

This e-book explains the rules of study and improvement (R&D) administration in an atmosphere that's open to exterior resources of expertise. enterprises not adopt all in their R&D in-house. more and more, businesses innovate by utilizing a mixture of R&D and externally sourced applied sciences. R&D and Licensing exhibits how you can combine those into the product and procedure improvement programme, and offers vast suggestions on highbrow estate, licensing and royalty negotiations. The e-book demonstrates how businesses bring up their price in the course of the acquisition of highbrow assets.

  • Integrates the innovations of R&D administration and expertise licensing
  • Describes expertise acquisition concepts and techniques
  • Explains how a data of highbrow estate can be utilized so as to add value

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The panellists are given a further opportunity to reconsider their views. The method encourages the experts to move towards a consensus, and further rounds can be carried out if necessary. The method can be difficult to organise but in-house Delphi exercises can also be useful provided there are enough experts. It can also be done by email. Sometimes a small number 31 R&D and Licensing of outsiders are added to an internal panel. The technique can also be used to approach consensus on other subjects such as project selection and cost estimation.

Lateral Thinking’ is the name de Bono has coined for his approach to creative thinking. He describes the process of lateral thinking as one that should not be confined to the idea of inventing things but is a method of generating new ideas that can be applied in every field, from science to business and even in one’s personal life. 52 Idea generation Lateral thinking can be used to enhance the process of vertical thinking. New ideas produced by lateral thinking can be developed further by vertical thinking.

In contrast, however, they describe how NEC grew to become a major player in information technology by entering into over 100 strategic alliances to acquire access to new technology. They show how Honda used its competence in small lightweight engine design to exploit markets in motorcycles, outboard motors, cars and generators. Similarly 3M used its competence in adhesive technology to 21 R&D and Licensing exploit markets in coatings and office products. The key characteristics of core competencies are: ■ They give access to a wide variety of markets.

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R&D and Licensing. Building Value Through Intellectual Assets by Kieran Comerford


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