By Chris Gratton
Towns now search to draw significant physical activities and actions to re-image themselves, and regularly put money into group activities improvement to fund financial progress and regeneration. together with more than a few case-studies from worldwide (the Sydney Olympics) to neighborhood (urban tuition sports), this book looks heavily at how activity has been utilized in modern towns internationally, and evaluates rules, recommendations and managment.Five key components are examined:* game and concrete monetary regeneration* activities occasions: bidding* making plans and association* city activities tourism* game and concrete neighborhood improvement* city politics and activities policy.Sport within the urban for this reason represents a necessary source for city coverage makers and the activities coverage neighborhood. will probably be beneficial analyzing for activities stories scholars and concrete geographers.
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The report used the case of Sheffield and Manchester to highlight the regenerative impact of sports events in the UK: … once the initial redevelopment has taken place, the existence of high quality facilities means that the cities concerned are able to attract other sports events. The impact however does not stop there. Many of the facilities are suitable for other uses such as conferences and concerts. In addition the favourable publicity which can follow from a successful event may increase the attractiveness of a city, raise its profile overseas, and enable it to attract an increasing number of tourists.
This approach is frequently used by companies to measure economic value of their sponsorship. The city of Green Bay in Wisconsin is an outstanding example of the visibility brought by a professional team. The Green Bay Packers NFL team has a long and distinguished heritage. Unlike other professional franchises in the US, it is essentially owned by the city. Green Bay would have remained anonymous and unknown to most of America but for the exploits of its football team. The effectiveness of a sports event in raising awareness of a city was measured by Ritchie and Smith (1991).
The types of development envisaged by proponents of this notion can be classified under three headings: complementary development, proximate development, and general development. Complementary development refers to the upgrading or initiation of businesses as a result of the demand for their services that is directly created by the sport facility or event. For example, it was reported that the Adelaide Grand Prix ‘played a catalytic role in motivating some existing tourism operators to upgrade their business in terms of facilities and/or services’ (Van der Lee and Williams, 1986, p.
Sport in the City by Chris Gratton