By Michael Rosenberg
Business and environmental sustainability usually are not typical bedfellows. company is ready creating wealth; sustainability is ready maintaining the planet. company is measured in months and quarters; sustainability frequently calls for major brief time period bills to safe a occasionally doubtful long term profit. to a few activists, all executives are exploitative, egocentric “1 percenters”. to a few executives, all activists are irresponsible, unyielding extremists.
And but enticing with the difficulty isn’t non-compulsory – all companies should have a technique to house sustainability and, like every technique, this includes making choices.
Strategy and Sustainability encourages its readers to filter the noise and make these offerings in a hard-nosed and clear-eyed approach. Rosenberg’s nuanced and fact-based viewpoint acknowledges the complexity of the problems to hand and the strategic offerings companies needs to make. He blends the paintings of a few of the best educational thinkers within the box with sensible examples from various enterprise sectors and geographies and provides a framework with which Senior administration may have interaction with the subject, no longer (just) to avoid wasting the planet yet to fulfil their brief, medium, and long term obligations to shareholders and different stakeholders.<
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Additional info for Strategy and Sustainability: A Hard-Nosed and Clear-Eyed Approach to Environmental Sustainability for Business
Paul Polman Unilever’s Paul Polman is a member of the initiative who stopped giving quarterly guidance to the financial press, which has changed the nature of the company’s shareholders by attracting the kind of capital that allows it to set bold, long-term, financial, and sustainability goals. He also changed Unilever’s internal compensation system to make sure his management team was focused on the ten-year goal of doubling the firm’s turnover and making it more sustainable. Polman began his career at Proctor & Gamble, and has also served in an executive capacity at Nestlé, and became CEO of Unilever in 2009.
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Strategy and Sustainability: A Hard-Nosed and Clear-Eyed Approach to Environmental Sustainability for Business by Michael Rosenberg