Read e-book online Sustainability Communication: Interdisciplinary Perspectives PDF

By Jasmin Godemann, Gerd Michelsen

ISBN-10: 9400716966

ISBN-13: 9789400716964

Modern conversation is needed to grasp the objective of sustainability in society. This booklet develops a theoretical and empirical framework, integrating interdisciplinary views from communications thought, psychology, sociology, academic sciences, structures thought and constructivism. Its objective is to notify the institution of sustainability verbal exchange. Complementing this theoretical framework, the ebook offers equipment and ideas in various fields resembling company perform, schooling and media. The e-book addresses the medical group and scholars in addition to communicators in all different types of sustainability communication.

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Additional info for Sustainability Communication: Interdisciplinary Perspectives and Theoretical Foundation

Example text

Furthermore, practical philosophy can act as a participant in discourse, rather than playing an observational role with regard to the different meanings, definitions and attributions of sustainability that are factually and often strategically employed in communicative processes within society. In this function philosophy introduces its own methodologies and theoretical frameworks into the communicative process. 1 The theory 1 In the international discourse on sustainability there are only a few approaches that attempt a philosophical and normative analysis from the point of view of inter- and intragenerational justice (see among others, Dobson 2003; Norton 2005).

2 Strong Sustainability as a Frame for Sustainability Communication 21 These reasons can be considered sufficient to justify the concept of strong sustainability in an envisaged counter-factual discourse with representatives of future generations. Of course, neither Western ethicists nor economists are allowed to dictate a concept of sustainability to others; they may only raise it as a topic for discussion. However, it can be expected that the concept of weak sustainability, if its core premises are expatiated coram publico, might meet with surprise and refusal in many cultures.

A deeper understanding of the rational public sphere and its structures (Habermas 1992) might prevent communication strategies from promoting trivialization, ‘anything-goes attitudes’ or a ‘race to the intellectual bottom’. It is easy to argue that the regulative ideal of sustainable development is difficult to communicate since it is too vague, imprecise and cumbersome to be able to easily popularise. It is less easy to withstand this very danger. There are strong tendencies for the idea of sustainability to collapse into a platitude subsuming all possible (and impossible) sorts of issues under its umbrella.

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Sustainability Communication: Interdisciplinary Perspectives and Theoretical Foundation by Jasmin Godemann, Gerd Michelsen


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