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By William G. Mayer

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Certain problems in election survey methodology. Public Opinion Quarterly, 43, 312-325. Pomper, G. , & Schulman, M. A. (1975). Variability of electoral behavior: Longitudinal perspectives from causal modeling. American Journal of Political Science, 19, 1-18. Safire, W. (1993). Safire’s new political dictionary. New York: Random House. Smith, E. R. (1989). The unchanging American voter. Berkeley: University of California Press. Weisberg, H. , & Rusk, J. G. (1970). Dimensions of candidate evaluation.

Indifference, alienation and rational decisions: The effects of candidate evaluations on turnout and the vote. Public Choice, 15, 1-17. Campbell, A. (1957, March 29). Who really switched in the last election? S. News & World Report, pp. 62-67. , Converse, P. , Miller, W. , & Stokes, D. E. (1960). The American voter. New York: John Wiley. , & Miller, W. E. (1954). The voter decides. Westport, CT: Greenwood. Campbell, J. E. (2000). S. presidential campaigns and the national vote. College Station: Texas A&M University Press.

1952). The independent vote: Measurement, characteristics, and implications for party strategy. American Political Science Review, 46, 732-753. Fiorina, M. P. (1981). Retrospective voting in American national elections. New Haven, CT: Yale University Press. , & King, G. (1993). Why are American presidential election campaign polls so variable when votes are so predictable? British Journal of Political Science, 23, 409-451. Keith, B. , Magleby, D. , Nelson, C. , Westlye, M. , & Wolfinger, R. E.

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The Swing Voter in American Presidential Elections by William G. Mayer

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