By William G. Mayer
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Additional info for The Swing Voter in American Presidential Elections
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1952). The independent vote: Measurement, characteristics, and implications for party strategy. American Political Science Review, 46, 732-753. Fiorina, M. P. (1981). Retrospective voting in American national elections. New Haven, CT: Yale University Press. , & King, G. (1993). Why are American presidential election campaign polls so variable when votes are so predictable? British Journal of Political Science, 23, 409-451. Keith, B. , Magleby, D. , Nelson, C. , Westlye, M. , & Wolfinger, R. E.
The Swing Voter in American Presidential Elections by William G. Mayer