By Harry Beckwith
What do Howard Hughes and 50 Cent have in universal, and what do they let us know approximately american citizens and our wishes? Why did Sean Connery cease donning a toupee, and what does this let us know approximately American shoppers for any product? What something did the Beatles, Malcolm Gladwell and Nike all discover approximately american citizens that helped them win us over? Which uniquely American features might clarify the plights of Krispy Kreme, Ford, and GM, and the hazards confronted through Starbuck's? Why, after any other plea failed, did "Click It or Ticket" get humans to shop for the assumption of fastening their seat belts? To paraphrase Don Draper's personality at the hit exhibit Mad males, "What do humans want?" what's the new American psyche, and the way do America's shrewdest agents faucet it? Drawing from dozens of disciplines, the across the world acclaimed advertising professional Harry Beckwith solutions those questions with a few dazzling, even startling, truths and discoveries approximately what motivates us.
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Extra info for Unthinking: The Surprising Forces Behind What We Buy
1 Representations [A] The Purpose of Representations [B] Representations and the Disclosure Process [C] Timing of Representations [D] Representation Qualifiers [E] Corporate Existence, Power and Authority [F] Consents; No Violations [G] Financial Statements; No Undisclosed Liabilities [H] Material Adverse Change [I] Books and Records [J] Title to Assets [K] Capitalization [L] Litigation, Full Disclosure, Etc. 13 Further Assurances � 10:3 Miscellany Glossary Index Chapter 1 Introduction �1:1 What Law School Doesn’t Teach You Linda, a new associate in a mid-sized law firm, gets her first assignment.
A creditor will also be concerned that if the debtor goes into bankruptcy a higher debt load will result in a smaller distribution to it. • Creation of liens. Secured debt reduces the assets available to be used to satisfy the creditor’s unsecured claims and general obligations in the event of insolvency. • Sale of assets. Loss of income-producing assets could adversely affect the debtor’s cash flow. • Payment of dividends. Every dollar paid as a dividend to shareholders reduces cash available for payment to a creditor.
At this point, the remedy of terminating the contract would be useless to the purchaser. On the other hand, if the purchaser discovered the breach of representations before the sale occurred, a right of termination would be very useful and entirely appropriate. Sometimes a contract will permit a party to terminate certain obligations without terminating the entire contract. An example is a revolving credit agreement, under which a lender is required to make loans to the borrower from time to time.
Unthinking: The Surprising Forces Behind What We Buy by Harry Beckwith