By Andrew Goatly
Modern metaphor concept has lately all started to handle the relation among metaphor, tradition and beliefs. during this wide-ranging ebook, Andrew Goatly, utilizing lexical facts from his database Metalude, investigates how conceptual metaphor issues build our considering and social behaviour in fields as various as structure, engineering, schooling, genetics, ecology, economics, politics, commercial time-management, drugs, immigration, race, and intercourse. He argues that metaphor topics are created not just in the course of the common physique but in addition via cultural adventure, in order that an it seems that common metaphor akin to event-structure as discovered in English grammar is, in reality, culturally relative, in comparison with e.g. the construal of 'cause and effect' within the Algonquin language Blackfoot.
Moreover, event-structure as a version is either scientifically reactionary and, because the foundation for technological mega-projects, has proved environmentally damaging. moreover, the ideologies of early capitalism created or exploited a variety of metaphor subject matters traditionally traceable via Hobbes, Hume, Smith, Malthus and Darwin. those metaphorical strategies help neo-Darwinian and neo-conservative ideologies obvious first and foremost of the twenty first century, ideologies underpinning our social and environmental crises. the belief for this reason recommends skepticism of metaphor s reductionist tendencies.
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Extra resources for Washing the Brain: Metaphor and Hidden Ideology
The relative ease with which conventional metaphors and literal language are processed suggests the possibility for considerable latent ideological effects. When we meet an original metaphor we have to do a great deal more mental work than when we process a conventional metaphor. For example, faced with the sentence “Universities are facing financial cuts”, we only have to disambiguate the possible meanings of “cut”; there is not much difficulty in determining the target from the several dictionary meanings of cut, and the grounds are more or less ignored.
Berkeley. The research my team and I have been pursuing over the last few years has been designed to establish in a more principled way the important conceptual metaphors or metaphor themes for English, and to compare these with Chinese metaphors. The somewhat arbitrary criteria we have used are: (1) To count as a significant conceptual metaphor the theme should be realised by at least six lexical items, taken from a dictionary of contemporary English. (2) There should be at least 200 tokens of this joint set of lexical items with the relevant metaphorical meaning in the Cobuild Bank of English / WordsOnline database (http://www.
See also Goatly 1997: 121–22. ïœ· ïœ¸ Washing the brain – Metaphor and Hidden Ideology current account (strong flow of fluid in one direction __) nphr. ‘checking account’ I had to transfer money into my current account in circulation (__blood flow) adjphr. ‘being passed around’ there’s too much money in circulation Plenty of money is plenty of liquid flush with (v. cause liquid to flow through and clean ___) adj. ‘having plenty of money’ after winning at cards he was flush with money juicy luscious with plenty of liquid in it (of fruit) adj.
Washing the Brain: Metaphor and Hidden Ideology by Andrew Goatly