Geoffrey Beattie's Why Aren't We Saving the Planet?: A Psychologist's PDF

By Geoffrey Beattie

ISBN-10: 0415561965

ISBN-13: 9780415561969

Global warming. many folks think that it really is anyone else’s challenge, that it'll have an effect on folks and that folks will get a hold of the answer. this isn't actual. "Global" warming is an international challenge: it's going to have an effect on each certainly one of us and may simply be stopped by way of an enormous shift in our person attitudes and behavior. at any time when one in all us switches on a mild, reaches for whatever in a grocery store, will get right into a motor vehicle or bus, or perhaps chooses what outfits to shop for, we're creating a selection which could have an effect on the surroundings. We already understand that we have to begin making higher offerings for the sake of our flora and fauna, now.

So why aren’t we already saving the planet? This e-book follows one psychologist’s venture to discover a few solutions to this query. Challenged by way of a pupil to exploit psychology to discover the basis of the matter, Geoffrey Beattie (an environmental "unbeliever") starts a private and life-changing trip of discovery. The reader is invited to accompany him as he makes use of mental easy methods to study people’s attitudes to international warming. alongside the way in which we discover the author’s personal attitudes being challenged, in addition to our own.

This ground-breaking e-book displays new and cutting edge learn being conducted into the best way to switch attitudes to the surroundings and the way to inspire sustainable behaviour. it truly is eminently readable and fascinating and, as such, will be learn through somebody who's fascinated with the longer term of our planet. actually, you need to additionally learn it if you’re no longer all for our planet.

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Sample text

People know that they are being judged: when you need to do research on a one-to-one basis there is always some kind of social bond between the researcher and the researched, and most human beings want to come across well. For these reasons and more I began to worry about how we get at underlying attitudes in situations like this. And then, of course, there was a more basic worry at the back of my mind – perhaps, after all, people do not know what their underlying attitude really is; perhaps Allport was wrong in the way that he developed the concept of attitude.

However, there is a slight fly in the ointment that should be obvious to everyone. What happens if the expression of these attitudes is affected by the fact that everybody in our society knows that green is good? Even the lad who thought that the carbon footprint of a product reflected indentations on the earth’s crust still knew to say that low is good. How do we know that all of these easily expressed and deeply felt underlying attitudes are something more than the desire to look good in a research encounter?

In order to develop his science of personality, He began by going through the dictionary and identifying every single lexical item that could be used to describe a person. His trawl pulled in 4500 trait-like words. In these lexical descriptors, the words used in everyday life, he saw the start of a new scientific theory of personality, rooted in the stuff of everyday life, in the words that we use consciously and deliberately to describe other people. It was four years later, in 1924 at Harvard, that Allport began what was in all likelihood the very first course on personality in the United States – ‘Personality: Its Psychological and Social Aspect’.

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Why Aren't We Saving the Planet?: A Psychologist's Perspective by Geoffrey Beattie

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